Formulas
- 1Result + who“A pricing worksheet for new coaches”.
- 2Format + time“A 1-page checklist, 10 minutes”.
- 3Problem → fix“Stop rewriting your bio: the template”.
Clarity beats cleverness. Visitors decide in seconds whether the freebie is for them.
Read the full answer
Test two headlines over time and keep the one that converts better. Related: lead magnet title ideas.
Common follow-up questions
Should the headline include “free”?
It helps clarity; many pages put “Free guide” in a small label above the headline.
How long?
Short enough to read at a glance on a phone.
Updated 2026-11-15. General information; not legal, medical or financial advice.