Authors

What are good lead magnet ideas for authors?

Offer readers something extra connected to your book: a bonus chapter, a reading group guide, or a short story set in the same world. Non-fiction authors can offer a workbook for the book.

Six ideas you could make this week

  • 1Bonus Chapter or Deleted SceneExcerpt
  • 2Reading Group GuideDiscussion guide
  • 3Companion WorkbookWorkbook
  • 4A Short Story in the Same WorldStory
  • 5Character or Setting GuideShort guide
  • 6Book Club KitBundle

A sample outline

Companion Workbook
  1. 1How to use this with the book
  2. 2Chapter prompts
  3. 3Exercises
  4. 4Your plan
  5. 5What to read next

How to choose

Readers want more of what they liked. Fiction freebies should feel like part of the story; non-fiction freebies should help apply the book.

Whichever idea you pick, keep it to one problem, make it short enough to finish in one sitting, and end with a clear next step toward your paid offer. See also how long a lead magnet should be and what an opt-in page needs.

Common follow-up questions

Fiction or non-fiction freebies differ?

Yes: story extras for fiction, tools for non-fiction.

Where do authors put freebies?

In the back of the book, website and author pages.

How long should a lead magnet for authors be?

Short enough to use in one sitting: a one-page checklist or worksheet, or a short guide of roughly 5–15 pages.

Updated 2026-11-15. General information; not legal, medical or financial advice.