Business coaches

What are good lead magnet ideas for business coaches?

Offer a tool that helps an owner make one better decision this week: a pricing worksheet, a 90-day plan template, or an offer-clarity checklist. Business owners value things they can fill in and use right away.

Six ideas you could make this week

  • 1The 90-Day Plan on One PageTemplate
  • 2Price Your Service: a step-by-step worksheetWorksheet
  • 3The Offer Clarity ChecklistChecklist
  • 4Weekly CEO Review: 12 questionsPrompt list
  • 5How to Write a Simple Sales PageShort guide
  • 6The First-Hire Readiness ScorecardScorecard

A sample outline

The 90-Day Plan on One Page
  1. 1Why 90 days is easier to plan than a year
  2. 2Choose one main goal
  3. 3Break it into three monthly milestones
  4. 4Pick the weekly actions that move it
  5. 5Review: a 20-minute Friday routine

How to choose

Show your thinking, not just a blank template. A short worked example beside each section makes the tool easier to use and shows how you coach.

Whichever idea you pick, keep it to one problem, make it short enough to finish in one sitting, and end with a clear next step toward your paid offer. See also how long a lead magnet should be and what an opt-in page needs.

Common follow-up questions

Should business coaches use a webinar instead of a PDF?

A webinar can build more trust but takes more time to make and to attend. A short PDF tool is quicker to produce and can lead into a webinar or call later.

How specific should the audience be?

As specific as your real clients. "Service businesses with 1–5 people" gives you clearer examples than "entrepreneurs".

How long should a lead magnet for business coaches be?

Short enough to use in one sitting: a one-page checklist or worksheet, or a short guide of roughly 5–15 pages.

Updated 2026-11-15. General information; not legal, medical or financial advice.