Six ideas you could make this week
- 1The Homepage Conversion ChecklistChecklist
- 2One-Page Marketing PlanTemplate
- 330-Day Content Calendar for Service BusinessesCalendar
- 4Write a Clear Value Proposition in 20 MinutesWorksheet
- 5Email Newsletter Starter KitShort guide
- 6The Quarterly Marketing ReviewPrompt list
A sample outline
- 1Above the fold: who, what, next step
- 2Proof and trust
- 3Clear calls to action
- 4Speed and mobile basics
- 5Your top three fixes this week
How to choose
An audit-style freebie naturally leads to "want me to look at yours?" Make the last page a simple invitation to book a review call.
Whichever idea you pick, keep it to one problem, make it short enough to finish in one sitting, and end with a clear next step toward your paid offer. See also how long a lead magnet should be and what an opt-in page needs.
Common follow-up questions
What lead magnet works best for B2B consultants?
Checklists and templates that a client team can use internally tend to work, because they get shared inside the company.
Should I share my full framework for free?
Sharing the framework usually builds trust. Clients hire you to apply it to their situation, not to learn it exists.
How long should a lead magnet for marketing consultants be?
Short enough to use in one sitting: a one-page checklist or worksheet, or a short guide of roughly 5–15 pages.
Updated 2026-11-15. General information; not legal, medical or financial advice.