Everyone

People download my freebie and then unsubscribe. Why?

Some unsubscribes are normal. Many come from emails that do not match what the freebie promised, sending too much too soon, or pitching immediately. Make the first emails continue the freebie’s topic.

Fixes

  • 1Set expectationsSay what you will send.
  • 2Continue the topicFirst emails build on the freebie.
  • 3PaceDo not flood the inbox.
  • 4Delay the pitchHelp first.

People who leave quickly were often not your audience; focus on keeping the ones who are.

Read the full answer

See what to send after a download.

Common follow-up questions

Should I hide the unsubscribe link?

No. It must be easy to find, and hiding it hurts deliverability.

Is it the freebie’s fault?

Sometimes it attracts the wrong people; check the topic fit.

Updated 2026-11-15. General information; not legal, medical or financial advice.