What should go on the last page of a lead magnet?

Q: What should go on the last page of a lead magnet?

A short recap, one clear next step (book a call, join the course, reply to an email), a sentence on who you help and how, and how to reach you. One call to action works better than a menu of options.

Last page checklist

1RecapWhat they just did.
2One next stepA single link or action.
3About youWho you help, briefly.
4ContactEmail or site.

The last page is where a freebie turns into a relationship. Make the next step feel like a natural continuation of what they just read.

Read the full answer

Match the step to the reader’s stage: a checklist reader may not be ready for a sales call, but might reply to a question or join a workshop.

Common follow-up questions

Can I include a discount?

You can; make sure terms are clear and true.

Should I link to social media?

Optional. Keep it secondary to the main next step.

Updated 2026-11-15. General information; not legal, medical or financial advice.