Everyone

What fonts should I use in a lead magnet PDF?

Use one readable font for body text and, optionally, one display font for headings. Body text around 11–12 point in print size with comfortable line spacing reads well on phones and paper. Avoid script fonts for anything longer than a word.

Simple rules

  • 1Two fonts maxOne body, one heading.
  • 2Readable bodyPlain sans or serif.
  • 3Comfortable spacingShort lines, room between them.
  • 4Embed fontsExport so fonts travel with the PDF.

Most readers open PDFs on phones. Test a page at phone size before you publish.

Read the full answer

Check font licenses allow embedding in PDFs you distribute. System and open-licensed fonts are safe choices.

Common follow-up questions

Serif or sans serif?

Both work; legibility and spacing matter more.

Can I use my brand font?

Yes, if its license allows embedding.

Updated 2026-11-15. General information; not legal, medical or financial advice.