How do I create a workbook lead magnet?

Q: How do I create a workbook lead magnet?

Choose a decision or clarity problem (values, goals, pricing, a plan), write a short intro, then give a series of prompts with space to write, each followed by a quick example. End with a summary page and your next step.

Structure

1IntroWho it is for and what they will leave with.
23–6 exercisesOne prompt, one example, space to write.
3Summary pagePull answers together.
4Next stepHow you help them go further.

A workbook gets people doing your process, not just reading about it. That makes it especially good for coaches whose value is in the thinking they guide clients through.

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Prompts that work

Specific beats deep: “List three things you said yes to last month that you wish you had declined” works better than “What are your boundaries?”.

Printable vs fillable

Many workbooks are printed and written on. Fillable PDF fields need extra tools; see how to make a fillable PDF workbook. Magnetbrief’s workbook format lays out prompts with writing space for printing.

Common follow-up questions

How long should a workbook be?

Usually 5–12 pages. Every page should have something to do.

Workbook or checklist?

Workbooks are for thinking and deciding; checklists are for doing. See checklist vs guide vs workbook.

Updated 2026-11-15. General information; not legal, medical or financial advice.