Coaches & creators

How do I attract buyers instead of freebie seekers?

Make the freebie specific to people with the problem you solve for pay, name that audience in the title, and make it a first step toward your offer rather than a general giveaway.

Tactics

  • 1Narrow audienceName who it is for.
  • 2Step one of your offerNot a random topic.
  • 3Show your methodSo it previews working with you.
  • 4Mention the paid pathGently, at the end.

Broad freebies (“50 free templates”) attract broad audiences. Specific ones attract people closer to buying.

Read the full answer

It is fine that some people only want the freebie. The goal is that the people you want are well served.

Common follow-up questions

Should I make it harder to get?

Not much; a clearer, more specific topic filters better than friction.

Can a paid tripwire filter buyers?

It can, as a next step after the freebie.

Updated 2026-11-15. General information; not legal, medical or financial advice.