Everyone

How do I design a lead magnet cover?

Use a short title in large type, a subtitle saying who it is for, your name or logo, and one brand color. Check that it still reads as a small thumbnail, because that is how most people first see it.

Cover rules

  • 1Big short titleReadable at thumbnail size.
  • 2Who it is forIn the subtitle.
  • 3One colorYour brand accent.
  • 4Your nameSmall but present.

Covers sell the click on the opt-in page and in social posts. Clarity beats decoration.

Read the full answer

Magnetbrief offers three cover styles (classic serif, modern clean, bold block) with your brand color, name and logo.

Common follow-up questions

Do I need a photo on the cover?

No. Clean type often reads better small.

Should the cover say “free”?

The opt-in page can say it; the cover can focus on the title.

Updated 2026-11-15. General information; not legal, medical or financial advice.