Coaches, consultants & sales pros

How do I create a script or template lead magnet?

Write the exact words for one recurring situation (a sales call opener, a boundary-setting message, a client onboarding email), explain when to use it, and show one filled-in example next to the blank version.

Steps

  • 1One situationThe conversation people dread.
  • 2Blank templateWith clear placeholders.
  • 3Filled exampleSo they see it in action.
  • 4VariationsTwo or three tones or scenarios.

Scripts and templates are “use it today” freebies. That makes them good at earning trust quickly.

Read the full answer

Pair a template with a short explanation of the thinking behind it. That is what shows your expertise and makes people want your full program.

Common follow-up questions

Is a template too small to be a lead magnet?

No, if it solves a painful moment. Small and useful beats big and generic.

PDF or Google Doc?

A PDF with the template plus a copyable text version inside works well.

Updated 2026-11-15. General information; not legal, medical or financial advice.