Consultants & B2B coaches

How do I promote a lead magnet on LinkedIn?

Share posts that teach one useful idea from the freebie, then invite people to get the full version via a link in the comments or your featured section. Keep the freebie practical and work-related.

Tactics

  • 1Featured sectionPin the freebie on your profile.
  • 2Teaching postsOne idea per post.
  • 3Link placementComment or featured, per what works for you.
  • 4Profile headlineMention who you help.

On LinkedIn, practical frameworks, checklists and templates fit how people use the platform: to get better at work.

Read the full answer

Avoid asking people to comment just to receive a link unless you will reply personally; it can feel spammy.

Common follow-up questions

What freebie works on LinkedIn?

Frameworks, audit checklists, templates and short guides for a professional task.

Should I send connection requests with my freebie?

Unsolicited pitches tend to backfire. Share it when someone shows interest.

Updated 2026-11-15. General information; not legal, medical or financial advice.