Speakers, coaches & consultants

How do I use a QR code for a lead magnet at events or talks?

Create a QR code that opens your opt-in page, put it on your last slide, handouts or a table sign, and tell people exactly what they will get. Test it on a few phones before the event.

Steps

  • 1Mobile opt-in pageShort form, fast loading.
  • 2QR to that pageNot to your homepage.
  • 3Say what they get“Scan for the slides plus checklist.”
  • 4TestDifferent phones, venue Wi-Fi.

Offering the freebie as a follow-up to your talk makes it timely: people want the slides or checklist while the talk is fresh.

Read the full answer

Leave the QR code on screen long enough for people to scan, and add a short URL under it for anyone who prefers typing.

Common follow-up questions

Which freebie works for talks?

A checklist or workbook that applies the talk.

Does it need a special page?

A page that mentions the event feels more personal.

Updated 2026-11-15. General information; not legal, medical or financial advice.