Bloggers, teachers & creators

How do I promote a lead magnet on Pinterest?

Create several vertical pins for the freebie with clear titles, link them to the opt-in page, and pin them to relevant boards with descriptive keywords. Pinterest works like a search engine, so describe the problem plainly.

Tactics

  • 1Vertical pinsReadable title on the image.
  • 2Link to opt-in pageNot your homepage.
  • 3KeywordsDescribe the problem plainly.
  • 4Several designsDifferent titles and images.

Printables, planners and checklists are naturally pinnable, which makes Pinterest a good fit for many freebies.

Read the full answer

Keep pins honest: if the image says “free printable”, the opt-in page should deliver exactly that.

Common follow-up questions

How many pins per freebie?

Several variations help you learn which title works.

Should I show the freebie on the pin?

Yes, a preview of the cover or a page works well.

Updated 2026-11-15. General information; not legal, medical or financial advice.