Anyone with more than one freebie

How do I tag subscribers by which lead magnet they downloaded?

Give each freebie its own form, tag or group in your email tool, so every new subscriber is labeled with what they asked for. Then you can send follow-ups that match their interest.

Setup

  • 1One tag per freebieName it plainly: “lm-pricing-worksheet”.
  • 2Apply on sign-upForm setting or automation.
  • 3Follow up by tagDifferent welcome emails per topic.
  • 4Review monthlyWhich tags grow, which buy.

Tags tell you what each person cares about. That is the most useful data a lead magnet gives you, beyond the email address itself.

Read the full answer

How Magnetbrief helps

For Mailchimp, Magnetbrief adds the tag you set (or a default tag) to each subscriber it syncs. For Kit, it adds the subscriber to the Kit form you pick, so you can use one form per freebie. You can also export each page’s subscribers as a CSV.

Common follow-up questions

Can someone have more than one tag?

Yes, and that is useful: someone who downloads two freebies is telling you a lot.

Tags or separate lists?

Tags (or groups) within one list are usually simpler and avoid paying twice for the same contact.

Updated 2026-11-15. General information; not legal, medical or financial advice.