Two common ways
- 1Welcome emailAdd the download link to the email every new subscriber gets.
- 2AutomationTrigger on subscribe from a specific form, send the link.
- 3Say it on the formName the freebie in the subscribe headline.
- 4Keep the link stableHost the PDF where the URL will not change.
For a newsletter, the freebie should preview the kind of value people will get every week, so it attracts readers who will keep opening.
Read the full answer
Make the freebie match the newsletter
A checklist or short guide on the topic of your newsletter brings in readers who stay. A freebie on an unrelated topic can grow the list quickly but tends to bring readers who never open the issues.
Plan details
beehiiv changes which features sit on which plan, so check its pricing and help pages for current automation and welcome-email options before you build.
Common follow-up questions
Is a lead magnet worth it for a newsletter?
It can be, when it previews the newsletter’s value. It gives people a concrete reason to subscribe today instead of “maybe later”.
Can I offer different freebies on different beehiiv forms?
Many setups use separate forms or sources so each freebie can trigger its own delivery email; check your plan’s automation options.
Updated 2026-11-15. General information; not legal, medical or financial advice.