Coaches & consultants

How do I turn a webinar or workshop into a lead magnet?

Turn the workshop’s framework and exercises into a short workbook, and offer it on its own opt-in page. People who would not book an hour for a recording will often download a ten-page version.

Steps

  • 1Pull the frameworkThe slide everyone screenshotted.
  • 2Keep the exercisesTurn them into prompts.
  • 3Cut the pitchMake it standalone.
  • 4Link the replayOptional, for those who want more.

Your best workshop content is already tested with a live audience. Repackaging it saves time and keeps quality high.

Read the full answer

Related: webinar vs PDF lead magnet.

Common follow-up questions

Should I offer the recording too?

You can, as a second step after the PDF.

How long should the workbook be?

Usually 5–12 pages; every page with something to do.

Updated 2026-11-15. General information; not legal, medical or financial advice.