Everyone

What email rules apply after someone downloads my lead magnet?

Generally: only email people who signed up, identify yourself honestly, use truthful subject lines, include a working unsubscribe link and honor it, and include the details your local laws require (US CAN-SPAM, for example, requires a physical postal address in commercial email).

Basics

  • 1ConsentOnly people who opted in.
  • 2Honest senderYour real name or business.
  • 3Truthful subjectsNo bait.
  • 4UnsubscribeWorking and honored.
  • 5AddressWhere required by law.

Rules vary by country (GDPR in the EU and UK, CAN-SPAM in the US, CASL in Canada and others). This is general information, not legal advice.

Read the full answer

Email tools handle unsubscribe links and address footers for you; keep them turned on.

Common follow-up questions

Can I email freebie subscribers about my paid offers?

If your sign-up made clear they would get emails from you, that is common practice; check local rules.

Can I add them to another list?

Only within what they agreed to.

Updated 2026-11-15. General information; not legal, medical or financial advice.