Coaches, consultants & service pros

How do I turn client FAQs into a lead magnet?

List the questions prospects ask before hiring you, pick the 5–8 that come up most, answer each plainly with an example, and package them as a short “before you hire” or “what to expect” guide.

Steps

  • 1Collect questionsFrom calls, emails, DMs.
  • 2Pick the top onesThe ones you answer every week.
  • 3Answer plainlyExample per answer.
  • 4Title by situation“Before you hire a…”.

FAQ guides attract people close to buying, and they save you time on every discovery call.

Read the full answer

Be honest about who you are not a fit for; it builds trust and saves both sides time.

Common follow-up questions

Is this too salesy for a freebie?

Not if the answers are genuinely useful, even to people who hire someone else.

How long?

5–10 pages is plenty.

Updated 2026-11-15. General information; not legal, medical or financial advice.