Course creators & coaches

How do I create a free email course as a lead magnet?

Choose one skill, split it into 3–7 short lessons, write each as an email with one idea and one action, and send them automatically a day or two apart after sign-up. A companion PDF summary helps people keep it.

Steps

  • 1Pick one skillSmall enough for a week.
  • 23–7 lessonsOne idea each.
  • 3AutomateSequence starting on sign-up.
  • 4Add a PDF summaryEasy to save and revisit.
  • 5Final emailInvite to the paid next step.

Email courses teach people to expect and open your emails, which helps everything you send later.

Read the full answer

Compare formats: email course vs PDF lead magnet.

Common follow-up questions

How long should each lesson be?

A few minutes to read. Link to more if needed.

Daily or every other day?

Daily keeps momentum for short courses; every other day suits busier audiences.

Updated 2026-11-15. General information; not legal, medical or financial advice.