Coaches & creators

People download my lead magnet but never buy. What should I do?

Check that the freebie is closely related to what you sell, that your follow-up emails bridge from the freebie to the offer, and that you actually make an offer with one clear next step.

Check the bridge

  • 1Related topic?Freebie solves step one of your offer.
  • 2Follow-up?Emails that help, then invite.
  • 3Clear offer?One link, clear price or call.
  • 4Right audience?Does the freebie attract buyers?

A freebie that is popular but off-topic grows a list of people who wanted the freebie, not your offer.

Read the full answer

See attracting buyers instead of freebie seekers and what to send after a download.

Common follow-up questions

How soon should I pitch?

After a few helpful emails is common.

Should I change the freebie?

If it is off-topic, yes.

Updated 2026-11-15. General information; not legal, medical or financial advice.