In practice
When coaches say “landing page” for their freebie, they usually mean an opt-in page, sometimes called a squeeze page. Sales pages, webinar registration pages and booking pages are other kinds of landing pages.
Why the distinction helps
An opt-in page should be short and ask for very little. A sales page can be long because it has to answer many questions before someone pays. Mixing the two, such as a long sales page with an email form at the bottom, usually makes both jobs harder.
Common follow-up questions
Is a squeeze page the same as an opt-in page?
Yes, “squeeze page” is an older term for the same thing.
Can my homepage be my opt-in page?
It can include an opt-in form, but a dedicated page is easier to share in links and to measure.
Updated 2026-11-15. General information; not legal, medical or financial advice.