Six ideas you could make this week
- 1Morning and Evening Routine CardRoutine card
- 2Preparing for Your First FacialChecklist
- 3The Product Shelf AuditWorksheet
- 4Ingredient Cheat SheetCheat sheet
- 5Seasonal Skin Care SwapsShort guide
- 6Questions to Ask Your EstheticianChecklist
A sample outline
The Product Shelf Audit
- 1Why less is often more
- 2Sorting what you have
- 3Checking dates and fit
- 4A simple routine
- 5When to ask for help
How to choose
Keep it routine-focused; refer medical skin concerns to dermatologists.
Whichever idea you pick, keep it to one problem, make it short enough to finish in one sitting, and end with a clear next step toward your paid offer. See also how long a lead magnet should be and what an opt-in page needs.
Common follow-up questions
Can I recommend products?
Yes, honestly; disclose any affiliate links.
Local or online?
Local estheticians can tie freebies to their services.
How long should a lead magnet for estheticians be?
Short enough to use in one sitting: a one-page checklist or worksheet, or a short guide of roughly 5–15 pages.
Updated 2026-11-15. General information; not legal, medical or financial advice.