What should my opt-in button say?

Q: What should my opt-in button say?

Name what they get: “Send me the checklist”, “Get the free workbook”. Specific button text tells people what happens next; vague text like “Submit” does not.

Button text ideas

1Send me the checklistClear and personal.
2Get the free guideSimple.
3Start the 5-day planFor challenges.
4Email me the PDFSets delivery expectations.

The button is the last thing people read before deciding. Make it match the headline’s promise.

Read the full answer

Magnetbrief drafts short, specific button text along with the rest of the page copy, and falls back to “Send me the PDF”.

Common follow-up questions

First person or second person?

Both work; test if you like.

Button color?

One that contrasts with the page.

Updated 2026-11-15. General information; not legal, medical or financial advice.