Everyone

What should go on the first page of a lead magnet?

Say who it is for, the one result it delivers, and how to use it in a few lines. Then get to the first useful step quickly. Skip long bios and backstory; a sentence or two about you is enough.

First page checklist

  • 1Who it is forOne line.
  • 2The resultWhat they will have by the end.
  • 3How to use itPrint, fill in, follow along.
  • 4Short intro to youTwo sentences max.

The first page decides whether people keep reading. Treat it like the opening of a good workshop: what we will do, why, and then start.

Read the full answer

Put your fuller story near the end, next to the invitation to work with you, where it actually helps people decide.

Common follow-up questions

Should I include a welcome letter?

A short one can feel personal. Keep it to a few lines.

Table of contents on page one?

Only for longer guides.

Updated 2026-11-15. General information; not legal, medical or financial advice.