Squarespace site owners

How do I add a lead magnet to a Squarespace site?

Add a newsletter or form block to a page, connect it to your email tool (or Squarespace’s own email campaigns), and deliver the PDF with an automated welcome email or a link in the post-submit message.

The setup at a glance

  • 1Make a dedicated pageOne offer, one form.
  • 2Add a form blockNewsletter block or form block.
  • 3Connect storageYour email tool or Squarespace campaigns.
  • 4DeliverAutomated email with the link; optional link after submit.
  • 5Remove distractionsHide navigation on the page if your template allows.

Delivering by email (not only on screen) confirms the address is real and puts your name in the inbox from day one.

Read the full answer

On-screen link vs email delivery

Showing the download link right after sign-up is convenient, but people who mistype their email still get the file and you never reach them again. Sending the link by email avoids that. Many sites do both.

Alternative

You can also link from your Squarespace site to a hosted opt-in page that handles the form and delivery. Check Squarespace’s help docs for current block names and integration options.

Common follow-up questions

Can Squarespace send the PDF automatically?

Squarespace’s email campaigns and connected tools like Mailchimp can send an automated welcome email with the link; check the current options in Squarespace’s docs.

Where should I put the freebie on my site?

A dedicated page you can link to, plus a short mention on your homepage, about page and relevant blog posts.

Updated 2026-11-15. General information; not legal, medical or financial advice.