How to send a PDF with Mailchimp
- 1Upload the fileContent studio, or another host.
- 2Copy the linkUse the file’s URL.
- 3Add a button“Download your checklist”.
- 4Automate itWelcome or tag-based automation.
Links are better than attachments anyway: they are less likely to trip spam filters, they work on every device, and you can update the file without resending.
Read the full answer
Delivering a lead magnet
For a freebie, send the link in an automated welcome email or a journey triggered by a tag. Full walkthrough: how to deliver a lead magnet with Mailchimp. Magnetbrief can add a tag to each Mailchimp subscriber it syncs, which you can use as that trigger.
Common follow-up questions
Is there a file size limit?
Mailchimp lists current upload limits in its help docs. Keep lead magnet PDFs small anyway so they open quickly on phones.
Why not just attach the PDF in a normal email?
Attachments in bulk email are often filtered or blocked; a link is the standard approach.
Updated 2026-11-15. General information; not legal, medical or financial advice.