Wix site owners

How do I add a lead magnet to a Wix site?

Add a sign-up form to a dedicated page, then use Wix Automations or your connected email tool to send the new subscriber an email with the PDF download link as soon as they submit.

The setup at a glance

  • 1Create a pageJust for this freebie.
  • 2Add a formName and email, nothing more.
  • 3Automate deliveryTrigger: form submitted. Action: send email with link.
  • 4Host the fileUpload it or use a stable link.
  • 5TestUse a fresh email address.

Keep the form short. Each extra field asks for more effort than a free checklist is worth to most visitors.

Read the full answer

Copy for the page

Headline: the result. Three bullets: what is inside. Button: what they get (“Send me the checklist”). See what an opt-in page should include.

Wix renames features over time; check Wix’s help center for current form and automation steps.

Common follow-up questions

Can I sell the PDF on Wix instead?

You can, but a free version grows your list faster. Some creators offer a short free checklist and sell a longer workbook.

Do I need a pop-up on Wix?

No. A dedicated page you link from everywhere is enough to start.

Updated 2026-11-15. General information; not legal, medical or financial advice.