Marketers, copywriters & consultants

How do I create a swipe file lead magnet?

Collect fill-in-the-blank examples people can adapt (emails, captions, scripts, subject lines), write them yourself or get permission, add a note on when to use each, and group them by situation.

Steps

  • 1Pick the situation“Follow-up after a discovery call”.
  • 2Write originalsOr use examples you have rights to.
  • 3Add blanks[Name], [result], [date].
  • 4When to useOne line per template.

Swipe files save people from a blank page. Make sure everything inside is yours or properly licensed; copying other people’s copy into a freebie is a copyright risk.

Read the full answer

Related: can I use someone else’s content in a lead magnet?

Common follow-up questions

How many templates?

A handful that cover the main situations beats dozens of near-duplicates.

Swipe file or template pack?

Same idea; “templates” is often clearer to non-marketers.

Updated 2026-11-15. General information; not legal, medical or financial advice.