Everyone

How do I write a lead magnet delivery email?

Use a clear subject (“Your Pre-Launch Checklist is here”), put the download button at the top, add one line on how to use it, say what emails come next, and sign with your name.

Template

  • 1Subject“Your [freebie] is here”.
  • 2Download buttonAt the top.
  • 3How to use itOne or two lines.
  • 4What is nextWhat you will send and when.
  • 5Your nameA real person.

This is usually your best-opened email. Keep it short, warm and useful.

Read the full answer

Ask people to reply with one word about their situation; replies help deliverability and tell you who is engaged.

Common follow-up questions

Should I attach the PDF?

Use a link instead; see why links beat attachments.

Can I add an offer?

Usually save it for later emails.

Updated 2026-11-15. General information; not legal, medical or financial advice.