The setup at a glance
- 1Create a formOne form per freebie.
- 2Opt-in pageUse a landing page with that form and no distractions.
- 3AutomationOn submission: send email, add tag, or grant a free offer.
- 4DeliverLink to the PDF or a free product holding it.
- 5TestSubmit with a new address.
Kajabi gives you two delivery styles: a plain email link, or a free “offer” that puts the PDF inside the member area. The second gets people logging in to your platform early, which helps if you sell a course there.
Read the full answer
Which style to choose
Use an email link for quick freebies like checklists. Use a free offer when the freebie is a course companion or a first lesson and you want people to see your course area.
Making the PDF
Kajabi hosts the delivery but you still need the file. A short, branded PDF that mirrors one module of your course works well. See how to turn course content into a lead magnet.
Common follow-up questions
Should my Kajabi freebie be a mini course?
It can be. A PDF is quicker to make and to consume; a mini course shows your teaching style. Many creators start with a PDF.
How do I tag lead magnet subscribers in Kajabi?
Add a tag in the automation on form submission, so you know which freebie each person chose.
Updated 2026-11-15. General information; not legal, medical or financial advice.