Coaches & consultants

How do I get discovery calls from a lead magnet?

Make the freebie specific enough that downloaders reveal their problem, end it with a natural invitation to talk, and follow up with a few helpful emails that close with one low-pressure call link.

Steps

  • 1Specific freebieSo downloaders self-select.
  • 2Last-page invite“Want help applying this?”
  • 3Short email sequenceHelp, then invite.
  • 4One linkNo menus of options.

Self-assessments and planning workbooks work well here because readers finish with a clear picture of what they need help with.

Read the full answer

Ask a reply question in an early email. Replies start conversations that often turn into calls. See what to send after a download.

Common follow-up questions

Should the call be free?

Many coaches offer a free short call; be clear about what it is.

When should I invite people?

On the last page, and again after a few helpful emails.

Updated 2026-11-15. General information; not legal, medical or financial advice.