Podcasters & guests

How do I promote a lead magnet on a podcast?

Mention one freebie with a short, easy-to-spell URL in your episodes and when you are a guest on other shows. Explain who it is for and the result in one sentence, and repeat the URL at the end.

Tactics

  • 1Short URLEasy to say and spell.
  • 2One sentence pitchWho it is for, what it does.
  • 3Repeat itMiddle and end.
  • 4Guest spotsOffer a freebie tailored to that audience.

Listeners cannot click. A memorable link and a clear reason to visit later matter most.

Read the full answer

When you guest on a show, ask the host if you can mention your freebie and add it to the show notes.

Common follow-up questions

Should I make a freebie per episode?

Usually not; one strong freebie mentioned often works better.

What makes a good podcast freebie?

A worksheet or checklist that applies what you talked about.

Updated 2026-11-15. General information; not legal, medical or financial advice.