YouTubers & educators

How do I promote a lead magnet on YouTube?

Mention the freebie in videos where it fits, put the link near the top of the description, pin a comment with the link, and make a companion freebie for your most-watched videos.

Tactics

  • 1Verbal mentionSay what it is and why.
  • 2Description linkNear the top.
  • 3Pinned commentSame link.
  • 4Companion freebiesFor top videos.

The freebie should help viewers apply the video. “Download the checklist from this video” is a natural ask.

Read the full answer

Common follow-up questions

Where in the video should I mention it?

Where it naturally helps, often after the first tip and again at the end.

One freebie or many?

Start with one tied to your main topic.

Updated 2026-11-15. General information; not legal, medical or financial advice.