Creators on Instagram & Facebook

How does “comment a keyword to get the freebie” work?

You ask people to comment a word like “GUIDE”, and an automation tool approved for the platform sends them a DM with a link to your opt-in page. The opt-in page collects the email and delivers the PDF.

How it fits together

  • 1Post asks for a keyword“Comment PLAN for the free plan.”
  • 2Approved DM toolReplies with a link.
  • 3Opt-in pageCollects email, delivers PDF.
  • 4Email toolSends follow-ups.

The DM gets attention; the opt-in page is what actually builds your list. Without it, you only have DM conversations, not subscribers.

Read the full answer

Use tools that work through the platform’s official API and follow its messaging rules. Do not DM people who did not comment.

Common follow-up questions

Why not send the PDF directly in the DM?

Then you do not get an email address, and you cannot follow up outside the app.

Does this work without a tool?

You can reply manually at small volume.

Updated 2026-11-15. General information; not legal, medical or financial advice.