Course creators

How do I use a lead magnet to build a course waitlist?

Create a freebie that solves the first step of your course, tag everyone who downloads it, send a few helpful emails on the topic, and invite them to the waitlist with an honest preview of what the course covers.

Steps

  • 1Step-one freebieMatches the course start.
  • 2Tag downloadersSo you know who is interested.
  • 3Helpful emailsTeach around the topic.
  • 4Waitlist inviteDates, what is inside, who it is for.

People who download a freebie on your course topic are your most likely buyers. Their questions also show you what to emphasize in the course.

Read the full answer

Reply-to questions in your emails (“What is your biggest challenge with…?”) give you language for your sales page.

Common follow-up questions

Freebie or waitlist page first?

Freebie first; it gives people value now and you insight.

How long before launch?

Long enough to send helpful emails without going quiet.

Updated 2026-11-15. General information; not legal, medical or financial advice.