Six ideas you could make this week
- 1Checklist Version of a Popular PostChecklist
- 2Printable PlannerPlanner
- 3Template PackTemplates
- 4Start Here Reading GuideGuide
- 5Resource ListResource guide
- 6Mini Email CourseEmail course
A sample outline
Content Upgrade
- 1Pick a popular post
- 2Find the action step
- 3Make it printable
- 4Place it in the post
- 5Follow up by email
How to choose
Match freebies to posts. Readers who arrive for a topic want the tool for that topic.
Whichever idea you pick, keep it to one problem, make it short enough to finish in one sitting, and end with a clear next step toward your paid offer. See also how long a lead magnet should be and what an opt-in page needs.
Common follow-up questions
One freebie for the whole blog?
Start with one, then add content upgrades for top posts.
Where to place it?
Inside the post near the relevant section.
How long should a lead magnet for bloggers and newsletter writers be?
Short enough to use in one sitting: a one-page checklist or worksheet, or a short guide of roughly 5–15 pages.
Updated 2026-11-15. General information; not legal, medical or financial advice.