Six ideas you could make this week
- 1Homepage Copy TemplateTemplate
- 2Headline Formula Cheat SheetCheat sheet
- 3The Copy Brief QuestionnaireWorksheet
- 4Email Subject Line Swipe FileSwipe file
- 5Voice and Tone WorksheetWorksheet
- 6Before You Hire a CopywriterChecklist
A sample outline
The Copy Brief Questionnaire
- 1Your audience
- 2Their problem in their words
- 3Your offer
- 4Proof you can share
- 5Voice notes
How to choose
Show your thinking, not just templates. The why behind a formula is what clients pay for.
Whichever idea you pick, keep it to one problem, make it short enough to finish in one sitting, and end with a clear next step toward your paid offer. See also how long a lead magnet should be and what an opt-in page needs.
Common follow-up questions
Will templates replace me?
They attract people who value good copy.
Which niche?
Copy for one industry stands out more.
How long should a lead magnet for copywriters be?
Short enough to use in one sitting: a one-page checklist or worksheet, or a short guide of roughly 5–15 pages.
Updated 2026-11-15. General information; not legal, medical or financial advice.