Everyone

Do I need a privacy policy to offer a lead magnet?

In many places, yes, if you collect personal data like email addresses, and many email tools require one. It should say what you collect, why, how you use it and how people can unsubscribe or ask for deletion.

What it usually covers

  • 1What you collectEmail, name.
  • 2WhyTo send the freebie and emails.
  • 3Who processes itYour email tool, hosting.
  • 4RightsUnsubscribe, access, deletion.

Laws differ by country and state, so this is general information, not legal advice. When in doubt, ask a professional.

Read the full answer

Link the privacy policy near your opt-in form. Related: lead magnet GDPR consent.

Common follow-up questions

Can I use a template?

Templates are a starting point; make sure it reflects what you actually do.

Does Magnetbrief show consent text?

Yes, its pages show a consent line and record the time of consent for each sign-up.

Updated 2026-11-15. General information; not legal, medical or financial advice.