How they fit
- 1Lead magnetFree, builds the list.
- 2TripwireLow price, first purchase.
- 3Core offerYour main product or service.
| Lead magnet | Tripwire | |
|---|---|---|
| Price | Free | Low |
| Goal | Email address | First purchase |
| When | First touch | Often right after sign-up |
You do not need a tripwire to start. A good freebie and helpful emails come first.
Read the full answer
If you add one, make it the natural next step from the freebie, like a fuller workbook. See selling your lead magnet later.
Common follow-up questions
Is a tripwire pushy?
Not if it is genuinely useful and optional.
What price is a tripwire?
Low enough to be an easy yes; it varies by market.
Updated 2026-11-15. General information; not legal, medical or financial advice.