Guides

Lead magnet questions, answered.

205 short answers for coaches, course creators and consultants.

What is a lead magnet?

Basics · Everyone

How long should a lead magnet be?

Basics · Everyone

Should my lead magnet be a checklist, a guide or a workbook?

Basics · Everyone

What is a content upgrade?

Basics · Content creators

What is Magnetbrief and who is it for?

Basics · Everyone

What is the difference between a lead magnet and lead generation?

Basics · Everyone

What is a lead magnet funnel?

Basics · Everyone

How do I create a PDF lead magnet, step by step?

Creating it · Everyone

Can I use AI to write a lead magnet?

Creating it · Everyone

How do I keep an AI-assisted lead magnet from sounding generic?

Creating it · Everyone

How do I turn my course content into a lead magnet?

Creating it · Course creators

How do I turn a blog post or podcast episode into a lead magnet?

Creating it · Content creators

How do I make my lead magnet look on-brand?

Creating it · Everyone

What is the best PDF format for a lead magnet (size, pages, file size)?

Creating it · Everyone

How do I write a good lead magnet title?

Creating it · Everyone

How do I create a checklist lead magnet?

Creating it · Everyone

How do I create a workbook lead magnet?

Creating it · Coaches & course creators

How do I create a cheat sheet lead magnet?

Creating it · Everyone

How do I create a resource guide lead magnet?

Creating it · Consultants & creators

How do I create an ebook lead magnet that people actually read?

Creating it · Everyone

How do I make a fillable PDF workbook?

Creating it · Coaches & teachers

How do I create a scorecard or self-assessment lead magnet?

Creating it · Coaches & consultants

How do I create a 5-day challenge lead magnet?

Creating it · Coaches & course creators

How do I create a free email course as a lead magnet?

Creating it · Course creators & coaches

How do I create a swipe file lead magnet?

Creating it · Marketers, copywriters & consultants

How do I create a script or template lead magnet?

Creating it · Coaches, consultants & sales pros

How do I create a case study lead magnet?

Creating it · Consultants & coaches

How do I make a course companion PDF?

Creating it · Course creators

How do I create a printable planner lead magnet?

Creating it · Coaches & creators

How do I outline a lead magnet?

Creating it · Everyone

What should go on the first page of a lead magnet?

Creating it · Everyone

What should go on the last page of a lead magnet?

Creating it · Everyone

How do I design a lead magnet cover?

Creating it · Everyone

Do I need a 3D mockup for my lead magnet?

Creating it · Everyone

What fonts should I use in a lead magnet PDF?

Creating it · Everyone

How big should a lead magnet PDF file be?

Creating it · Everyone

How do I make a lead magnet print-friendly?

Creating it · Coaches & teachers

How do I turn a YouTube video into a lead magnet?

Creating it · YouTubers & educators

How do I turn a podcast episode into a lead magnet?

Creating it · Podcasters

How do I turn a webinar or workshop into a lead magnet?

Creating it · Coaches & consultants

How do I turn client FAQs into a lead magnet?

Creating it · Coaches, consultants & service pros

How do I turn my coaching framework into a lead magnet?

Creating it · Coaches

How do I write a lead magnet with ChatGPT or other AI?

Creating it · Everyone

What should I look for in an AI lead magnet generator?

Creating it · Everyone comparing tools

How do I make a lead magnet with no design skills?

Creating it · Non-designers

What are the most common lead magnet mistakes?

Creating it · Everyone

How do I update an old lead magnet?

Creating it · Everyone

Can I use someone else’s content in my lead magnet?

Creating it · Everyone

Can I use PLR content as a lead magnet?

Creating it · Creators & coaches

What should an opt-in page include?

Opt-in pages · Everyone

What is the difference between an opt-in page and a landing page?

Opt-in pages · Everyone

How do I create an opt-in page without a website?

Opt-in pages · Coaches & creators starting out

How do I write an opt-in page headline?

Opt-in pages · Everyone

What should my opt-in button say?

Opt-in pages · Everyone

Should I ask for a first name on my opt-in form?

Opt-in pages · Everyone

What should a lead magnet thank-you page include?

Opt-in pages · Everyone

How do I deliver a PDF lead magnet with Kit (ConvertKit)?

Kit, Mailchimp & email · Kit users

How do I deliver a PDF lead magnet with Mailchimp?

Kit, Mailchimp & email · Mailchimp users

Should I use double opt-in for my lead magnet?

Kit, Mailchimp & email · Everyone

Do I need a consent checkbox on my lead magnet form?

Kit, Mailchimp & email · EU & UK audiences

What emails should I send after someone downloads my lead magnet?

Kit, Mailchimp & email · Everyone

How do I write a lead magnet delivery email?

Kit, Mailchimp & email · Everyone

Do I need a privacy policy to offer a lead magnet?

Kit, Mailchimp & email · Everyone

What email rules apply after someone downloads my lead magnet?

Kit, Mailchimp & email · Everyone

How do I deliver a lead magnet with Flodesk?

Tools & platforms · Flodesk users

How do I deliver a lead magnet with MailerLite?

Tools & platforms · MailerLite users

How do I deliver a lead magnet with beehiiv?

Tools & platforms · Newsletter writers on beehiiv

How do I offer a lead magnet on Substack?

Tools & platforms · Writers on Substack

How do I deliver a lead magnet with Kajabi?

Tools & platforms · Course creators on Kajabi

How do I offer a freebie on Stan Store?

Tools & platforms · Creators using Stan Store

How do I add a lead magnet to a Squarespace site?

Tools & platforms · Squarespace site owners

How do I add a lead magnet to a Wix site?

Tools & platforms · Wix site owners

How do I add a lead magnet to a WordPress site?

Tools & platforms · WordPress site owners

How do I add a lead magnet to Linktree or a link in bio?

Tools & platforms · Creators on Instagram & TikTok

How do I use a lead magnet with Teachable?

Tools & platforms · Course creators on Teachable

How do I make a lead magnet in Canva?

Tools & platforms · DIY creators

Can I make a lead magnet in Google Docs?

Tools & platforms · Beginners on a budget

Can Mailchimp send a PDF attachment?

Tools & platforms · Mailchimp users

How do I automatically email a PDF when someone subscribes?

Tools & platforms · Everyone

What is a Kit (ConvertKit) incentive email?

Tools & platforms · Kit users

How do I tag subscribers by which lead magnet they downloaded?

Tools & platforms · Anyone with more than one freebie

Where should I host my lead magnet PDF?

Tools & platforms · Everyone

Should I deliver my lead magnet with a Google Drive link?

Tools & platforms · Beginners

How many lead magnets do I need?

Growing your list · Everyone

Where should I promote my lead magnet?

Growing your list · Everyone

Should I put my content behind an email form, or give it away freely?

Growing your list · Everyone

How do I know if my lead magnet is working?

Growing your list · Everyone

How do I offer a lead magnet from my Instagram or TikTok bio?

Growing your list · Social creators

How do I promote a lead magnet on Instagram?

Growing your list · Coaches & creators on Instagram

How do I promote a lead magnet on TikTok?

Growing your list · Creators on TikTok

How do I promote a lead magnet on Pinterest?

Growing your list · Bloggers, teachers & creators

How do I promote a lead magnet on LinkedIn?

Growing your list · Consultants & B2B coaches

How do I promote a lead magnet on YouTube?

Growing your list · YouTubers & educators

How do I promote a lead magnet on a podcast?

Growing your list · Podcasters & guests

How do I promote a lead magnet in Facebook groups?

Growing your list · Coaches & community builders

How does “comment a keyword to get the freebie” work?

Growing your list · Creators on Instagram & Facebook

Should I run ads to my lead magnet?

Growing your list · Coaches & course creators

Should I add my lead magnet to my email signature?

Growing your list · Consultants & service pros

How do I get my first 100 email subscribers?

Growing your list · Coaches & creators starting out

How do I grow an email list without social media?

Growing your list · Coaches, consultants & creators

How do I use a QR code for a lead magnet at events or talks?

Growing your list · Speakers, coaches & consultants

How do I use a lead magnet to build a course waitlist?

Growing your list · Course creators

How do I get discovery calls from a lead magnet?

Growing your list · Coaches & consultants

How do I repurpose a lead magnet into social and blog content?

Growing your list · Everyone

Can I sell my lead magnet later?

Growing your list · Creators & coaches

Canva or a lead magnet generator: which should I use?

Comparisons · Coaches & creators choosing tools

Notion template or PDF: which makes a better lead magnet?

Comparisons · Creators & consultants

Checklist or ebook: which lead magnet is better?

Comparisons · Everyone

Quiz or PDF: which lead magnet should I make?

Comparisons · Coaches & creators

Webinar or PDF: which lead magnet works better?

Comparisons · Coaches, consultants & course creators

What is the difference between a lead magnet and a tripwire?

Comparisons · Everyone

Lead magnet or free consultation: which should I offer?

Comparisons · Coaches & consultants

Email course or PDF: which lead magnet is better?

Comparisons · Course creators & coaches

5-day challenge or PDF: which lead magnet should I use?

Comparisons · Coaches & course creators

Lead magnet or “subscribe to my newsletter”: what is the difference?

Comparisons · Writers, coaches & creators

Embedded opt-in form or pop-up: which should I use?

Comparisons · Site owners

Ebook or workbook: which lead magnet should I make?

Comparisons · Coaches & course creators

One lead magnet or a free resource library?

Comparisons · Bloggers & creators

Why is nobody downloading my lead magnet?

Fixing problems · Everyone

How do I fix an opt-in page that does not convert?

Fixing problems · Everyone

What is a good lead magnet conversion rate?

Fixing problems · Everyone

People download my lead magnet but never buy. What should I do?

Fixing problems · Coaches & creators

How do I attract buyers instead of freebie seekers?

Fixing problems · Coaches & creators

People download my freebie and then unsubscribe. Why?

Fixing problems · Everyone

Why is my lead magnet email going to spam?

Fixing problems · Everyone

Why are subscribers not receiving my lead magnet?

Fixing problems · Everyone

My lead magnet download link is not working. How do I fix it?

Fixing problems · Everyone

How do I stop fake or bot sign-ups on my opt-in page?

Fixing problems · Everyone

How do I know if a lead magnet idea is good before I make it?

Fixing problems · Everyone

My lead magnet feels too basic. Is that a problem?

Fixing problems · Experts & coaches

My lead magnet is too long. How do I cut it down?

Fixing problems · Everyone

I am a new coach with no audience. Should I make a lead magnet yet?

For coaches · New coaches

What are good lead magnet ideas for life coaches?

For coaches · Life coaches

What are good lead magnet ideas for fitness coaches?

For coaches · Fitness coaches

What are good lead magnet ideas for nutrition coaches?

For coaches · Nutrition coaches

What are good lead magnet ideas for business coaches?

For coaches · Business coaches

What are good lead magnet ideas for career coaches?

For coaches · Career coaches

What are good lead magnet ideas for relationship coaches?

For coaches · Relationship coaches

What are good lead magnet ideas for executive coaches?

For coaches · Executive coaches

What are good lead magnet ideas for health coaches?

For coaches · Health coaches

What are good lead magnet ideas for financial coaches?

For coaches · Financial coaches

What are good lead magnet ideas for parenting coaches?

For coaches · Parenting coaches

What are good lead magnet ideas for mindset coaches?

For coaches · Mindset coaches

What are good lead magnet ideas for sales coaches?

For coaches · Sales coaches

What are good lead magnet ideas for writing coaches?

For coaches · Writing coaches

What are good lead magnet ideas for sleep and wellness coaches?

For coaches · Wellness coaches

What are good lead magnet ideas for dating coaches?

For coaches · Dating coaches

What are good lead magnet ideas for spiritual coaches?

For coaches · Spiritual coaches

What are good lead magnet ideas for leadership coaches?

For coaches · Leadership coaches

What are good lead magnet ideas for productivity coaches?

For coaches · Productivity coaches

What are good lead magnet ideas for ADHD coaches?

For coaches · ADHD coaches

What are good lead magnet ideas for weight loss coaches?

For coaches · Weight loss coaches

What are good lead magnet ideas for running coaches?

For coaches · Running coaches

What are good lead magnet ideas for golf coaches?

For coaches · Golf coaches

What are good lead magnet ideas for public speaking coaches?

For coaches · Public speaking coaches

What are good lead magnet ideas for divorce coaches?

For coaches · Divorce coaches

What are good lead magnet ideas for personal trainers?

For coaches · Personal trainers

What are good lead magnet ideas for confidence coaches?

For coaches · Confidence coaches

What are good lead magnet ideas for therapists and counselors?

For wellness pros · Therapists & counselors

What are good lead magnet ideas for dietitians?

For wellness pros · Dietitians

What are good lead magnet ideas for Pilates instructors?

For wellness pros · Pilates instructors

What are good lead magnet ideas for doulas?

For wellness pros · Doulas

What are good lead magnet ideas for chiropractors?

For wellness pros · Chiropractors

What are good lead magnet ideas for physical therapists?

For wellness pros · Physical therapists

What are good lead magnet ideas for massage therapists?

For wellness pros · Massage therapists

What are good lead magnet ideas for estheticians?

For wellness pros · Estheticians

What are good lead magnet ideas for Reiki practitioners and energy healers?

For wellness pros · Reiki & energy practitioners

What are good lead magnet ideas for meditation teachers?

For wellness pros · Meditation teachers

What are good lead magnet ideas for herbalists?

For wellness pros · Herbalists

What are good lead magnet ideas for yoga teachers?

For course creators & teachers · Yoga teachers

What are good lead magnet ideas for photography course creators?

For course creators & teachers · Photography educators

What are good lead magnet ideas for language tutors?

For course creators & teachers · Language tutors

What are good lead magnet ideas for music teachers?

For course creators & teachers · Music teachers

What are good lead magnet ideas for online course creators?

For course creators & teachers · Course creators

What are good lead magnet ideas for authors?

For authors & creators · Authors

What are good lead magnet ideas for artists and illustrators?

For authors & creators · Artists & illustrators

What are good lead magnet ideas for musicians and bands?

For authors & creators · Musicians & bands

What are good lead magnet ideas for podcasters?

For authors & creators · Podcasters

What are good lead magnet ideas for YouTubers?

For authors & creators · YouTubers

What are good lead magnet ideas for bloggers and newsletter writers?

For authors & creators · Bloggers & newsletter writers

What are good lead magnet ideas for Etsy and handmade sellers?

For authors & creators · Etsy & handmade sellers

What are good lead magnet ideas for homeschool educators and tutors?

For authors & creators · Homeschool educators & tutors

What lead magnet works for consultants and B2B service firms?

For consultants · Consultants

What are good lead magnet ideas for marketing consultants?

For consultants · Consultants

What are good lead magnet ideas for HR consultants?

For consultants · HR consultants

What are good lead magnet ideas for IT consultants?

For consultants · IT consultants

What are good lead magnet ideas for management consultants?

For consultants · Management consultants

What are good lead magnet ideas for SEO consultants and agencies?

For consultants · SEO consultants & agencies

What are good lead magnet ideas for digital marketing agencies?

For consultants · Digital marketing agencies

What are good lead magnet ideas for college admissions consultants?

For consultants · College admissions consultants

What are good lead magnet ideas for real estate agents?

For service businesses · Real estate agents

What are good lead magnet ideas for financial advisors?

For service businesses · Financial advisors

What are good lead magnet ideas for bookkeepers and accountants?

For service businesses · Bookkeepers & accountants

What are good lead magnet ideas for virtual assistants?

For service businesses · Virtual assistants

What are good lead magnet ideas for graphic designers?

For service businesses · Graphic designers

What are good lead magnet ideas for web designers?

For service businesses · Web designers

What are good lead magnet ideas for copywriters?

For service businesses · Copywriters

What are good lead magnet ideas for wedding photographers?

For service businesses · Wedding photographers

What are good lead magnet ideas for interior designers?

For service businesses · Interior designers

What are good lead magnet ideas for wedding planners and event planners?

For service businesses · Wedding & event planners

What are good lead magnet ideas for dog trainers?

For service businesses · Dog trainers

What are good lead magnet ideas for lawyers and attorneys?

For service businesses · Lawyers & attorneys

What are good lead magnet ideas for insurance agents and mortgage brokers?

For service businesses · Insurance agents & mortgage brokers

What are good lead magnet ideas for social media managers?

For service businesses · Social media managers

What are good lead magnet ideas for resume writers?

For service businesses · Resume writers

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