What to set
- 1Turn it onIn the form’s incentive settings.
- 2Choose deliveryUpload a file, or redirect to a URL.
- 3Write the copyShort, with a clear confirm button.
- 4TestSign up and confirm with a new address.
The incentive email does double duty: it confirms the address and delivers the freebie. That makes it a neat fit for lead magnets.
Read the full answer
Using it with an outside opt-in page
When Magnetbrief syncs a subscriber to Kit, it adds them to the Kit form you choose. That form’s settings, including any incentive email, then apply, so you can let Kit send the PDF too, or rely on the download shown on the Magnetbrief page.
See how to deliver a lead magnet with Kit. Check Kit’s help center for current menu names.
Common follow-up questions
Is the incentive email required?
No. You can turn it off and deliver through a sequence instead, but then you lose the built-in confirmation.
Can I customize the button text?
Yes, Kit lets you edit the incentive email content and button.
Updated 2026-11-15. General information; not legal, medical or financial advice.