Coaches & consultants

Lead magnet or free consultation: which should I offer?

Offer both, at different stages. A free consultation suits people ready to talk; a lead magnet catches the larger group who are interested but not ready. Without a lead magnet, those people leave without a way to stay in touch.

Who each serves

  • 1Ready nowBook a call.
  • 2Curious, not readyDownload the freebie.
  • 3Freebie → callInvite in emails later.
Lead magnetFree consultation
Commitment for visitorLowHigher
Your time per leadNoneA call each
Best forEarly stageReady to buy

Most visitors are not ready for a call. A freebie gives them a smaller step.

Read the full answer

See getting discovery calls from a lead magnet.

Common follow-up questions

Will a freebie reduce calls?

Usually it adds a path rather than replacing calls.

Which goes first on my site?

Show both: “Book a call” and “Not ready? Get the free guide.”

Updated 2026-11-15. General information; not legal, medical or financial advice.