Everyone

How do I fix an opt-in page that does not convert?

Make the headline name a specific result, show what is inside with three bullets and a preview image, cut the form to email (plus optional name), remove other links, and make the button say what they get.

Fix list

  • 1Specific headlineResult + who.
  • 2Three bulletsWhat is inside.
  • 3PreviewCover or inside page.
  • 4Short formEmail, optional name.
  • 5Clear button“Send me the checklist”.

Also check the page on a phone: slow loading or a form below several screens of text loses people.

Read the full answer

See what an opt-in page should include and writing the headline.

Common follow-up questions

What is a good conversion rate?

It varies by traffic source; compare against your own baseline. See conversion rate.

Should I add testimonials?

Real ones can help; never invent them.

Updated 2026-11-15. General information; not legal, medical or financial advice.