Consultants & creators

How do I create a resource guide lead magnet?

List the tools, books or services you actually recommend for one goal, grouped by stage, with one sentence on why each made the list and who it suits. Only include what you have used or vetted, and disclose any affiliate links.

Steps

  • 1One goal“Set up a home studio”, not “everything I use”.
  • 2Group by stageStart, grow, advanced.
  • 3Say whyOne line per pick.
  • 4DiscloseMark affiliate links clearly.

A resource guide saves people research time. Its value comes from your judgement, so the “why” line under each item matters more than the length of the list.

Read the full answer

Keep it current

Tools change prices and features. Date the guide and review it a few times a year. Avoid quoting prices that may change; link to the vendor instead.

Common follow-up questions

Can I use affiliate links in a lead magnet?

Usually yes, with clear disclosure as required where you live and by the program’s rules.

How many resources?

Enough to be useful at each stage; cut anything you would not personally recommend.

Updated 2026-11-15. General information; not legal, medical or financial advice.